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Brand vs Device - What's the difference?

brand | device | Related terms |

Brand is a related term of device.


As an adjective brand

is burnt, branded.

As a noun device is

any piece of equipment made for a particular purpose, especially a mechanical or electrical one.

brand

English

(wikipedia brand)

Noun

(en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
  • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
  • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.
  • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
  • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
  • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
  • That computer company has brand recognition.
    Have we settled on our brand name?

    device

    English

    Noun

    (en noun)
  • Any piece of equipment made for a particular purpose, especially a mechanical or electrical one.
  • * 1949 . Geneva Convention on Road Traffic
  • Every cycle shall be equipped with: [...] (b) an audible warning device consisting of a bell [...]
  • * {{quote-magazine, title=A better waterworks, date=2013-06-01, volume=407, issue=8838
  • , page=5 (Technology Quarterly), magazine=(The Economist) citation , passage=An artificial kidney these days still means a refrigerator-sized dialysis machine. Such devices mimic the way real kidneys cleanse blood and eject impurities and surplus water as urine.}}
  • A project or scheme, often designed to deceive; a stratagem; an artifice.
  • *
  • His device is against Babylon, to destroy it.
  • *
  • He disappointeth the devices of the crafty, so that their hands cannot perform their enterprise.
  • * 1827 Hallam, Henry, , Harper
  • Their recent device of demanding benevolences.
  • * {{quote-magazine, date=2012-03, author=
  • , title=Pixels or Perish, volume=100, issue=2, page=106 , magazine= citation , passage=Drawings and pictures are more than mere ornaments in scientific discourse. Blackboard sketches, geological maps, diagrams of molecular structure, astronomical photographs, MRI images, the many varieties of statistical charts and graphs: These pictorial devices are indispensable tools for presenting evidence, for explaining a theory, for telling a story.}}
  • (rhetoric) A technique that an author or speaker uses to evoke an emotional response in the audience; a rhetorical device .
  • (senseid)(heraldry) A motto, emblem, or other mark used to distinguish the bearer from others. A device differs from a badge or cognizance primarily because as it is a personal distinction, and not a badge borne by members of the same house successively.
  • * 1736 . O'Callaghan, Edmund Bailey. The Documentary History of the State of New York .
  • The devices of these savages are the serpent, the Deer, and the Small Acorn.
  • (archaic) Power of devising; invention; contrivance.
  • * 1824 . Landor, Walter Savage "King Henry IV and Sir Arnold Savage" from Imaginary Conversations of Literary Men and Statesmen , page 44
  • Moreover I must have instruments of mine own device , weighty, and exceeding costly
  • * 1976 . The Eagles, "Hotel California"
  • And she said,
    "We are all prisoners here,
    Of our own device "
  • (legal) An image used in whole or in part as a trademark or service mark.
  • (printing) An image or logo denoting official or proprietary authority or provenience.
  • * 1943 United States Post Office Department. A Description of United States Postage Stamps / Issued by the Post Office Department from July 1, 1847, to April 1, 1945 [sic] , USGPO, Washington, p1:
  • Prior to the issuance of the first stamps, letters accepted by postmasters for dispatch were marked "Paid" by means of pen and ink or hand stamps of various designs. [...] To facilitate the handling of mail matter, some postmasters provided special stamps or devices for use on letters as evidence of the prepayment of postage.
  • (obsolete) A spectacle or show.
  • (Beaumont and Fletcher)
  • (obsolete) Opinion; decision.
  • Synonyms

    * (piece of equipment) apparatus, appliance, equipment, gadget, design, contrivance * (project or scheme) scheme, project, stratagem, artifice * invention, contrivance

    Derived terms

    * biodevice * device driver * electronic device * framing device * intrauterine device * literary device * nondevice * peripheral device