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Brand vs Sigma - What's the difference?

brand | sigma |

As an adjective brand

is burnt, branded.

As a noun sigma is

sigma (greek letter).

brand

English

(wikipedia brand)

Noun

(en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
  • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
  • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.
  • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
  • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
  • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
  • That computer company has brand recognition.
    Have we settled on our brand name?

    sigma

    English

    Noun

    (en noun)
  • The name for the eighteenth letter of the Classical]] and Modern Greek, the twentieth letter of Old and [[Ancient Greek, Ancient.
  • (mathematics) The symbol ? , used to indicate summation of a set or series.
  • (statistics) The symbol ? , used to indicate one standard deviation from the mean, particularly in a normal distribution.
  • * 2011 , Paul Rincon, (bbc.co.uk) LHC: Higgs boson 'may have been glimpsed'
  • None of the spikes seen by the experiments is at much more than the "two sigma" level of certainty.
    A level of "five sigma" is required to claim a discovery, meaning there is less than a one in a million chance the data spike is down to a statistical fluke.

    Derived terms

    * sigmalike * within one sigma: the range from the mean, plus or minus one standard deviation, usually covering 68% of the data points in a normal distribution