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Brand vs Token - What's the difference?

brand | token | Related terms |

As nouns the difference between brand and token

is that brand is a piece of wood red-hot, or still burning, from the fire while token is something serving as an expression of something else; sign, symbol.

As verbs the difference between brand and token

is that brand is to burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound while token is to betoken, indicate, portend, designate, denote.

As adjectives the difference between brand and token

is that brand is associated with a particular product, service, or company while token is done as an indication or a pledge; perfunctory, minimal or merely symbolic.

brand

English

(wikipedia brand)

Noun

(en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
  • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
  • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.
  • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
  • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
  • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
  • That computer company has brand recognition.
    Have we settled on our brand name?

    token

    English

    (wikipedia token)

    Noun

    (en noun)
  • Something serving as an expression of something else; sign, symbol
  • According to the Bible, the rainbow is a token of God's covenant with Noah.
  • A keepsake, momento, souvenir
  • Please accept this bustier as a token of our time together.
  • A piece of stamped metal used as a substitute for money; a voucher that can be exchanged for goods or services
  • Subway tokens are being replaced by magnetic cards.
    A book token is the easiest option for a Christmas gift.
  • (obsolete, sometimes, figurative) Evidence, proof; a confirming detail; physical trace, mark, footprint.
  • * Shakespeare
  • Say, by this token , I desire his company.
  • Support for a belief; grounds for an opinion; reason, reasoning, witcraft (see usage)
  • An extraordinary event serving as evidence of supernatural power, a miracle
  • An object or disclosure to attest or authenticate the bearer or an instruction; a password
  • A seal guaranteeing the quality of an item.
  • Something given or shown as a symbol or guarantee of authority or right; a sign of authenticity, of power, good faith.
  • * (rfdate) (Shakespeare)
  • Say, by this token , I desire his company.
  • A tally
  • (philosophy) A particular thing to which a concept applies.
  • (computing) An atomic piece of data, such as a word, for which a meaning may be inferred during parsing. Also called a symbol.
  • * 2004 , Randall Hyde, Write Great Code: Understanding the Machine , page 68
  • For each lexeme, the scanner creates a small data package known as a token and passes this data package on to the parser.
  • (computing) A conceptual object that can be possessed by a computer, process, etc. in order to regulate a turn-taking system such as a token ring network.
  • (grammar) A lexeme; a basic, grammatically indivisible unit of a language such as a keyword, operator or identifier.
  • (medical) A characteristic sign of a disease or of a bodily disorder, a symptom; a sign of a bodily condition, recovery, or health.
  • (medical, obsolete) A livid spot upon the body, indicating, or supposed to indicate, the approach of death.
  • * (rfdate)'' (Beaumont and Fletcher)
  • Like the fearful tokens of the plague, Are mere forerunners of their ends.
  • (printing) Ten and a half quires, or, commonly, 250 sheets, of paper printed on both sides; also, in some cases, the same number of sheets printed on one side, or half the number printed on both sides.
  • (mining) A bit of leather having a peculiar mark designating a particular miner. Each hewer sends one of these with each corf or tub he has hewn.
  • (mining) A thin bed of coal indicating the existence of a thicker seam at no great distance.
  • (rail transport) A physical object used for exchange between drivers and signalmen on single track lines.
  • (weaving) In a loom, a colored signal to show the weaver which shuttle to use.
  • (Church of Scotland) A piece of metal given beforehand to each person in the congregation who is permitted to partake of the Lord's Supper.
  • Synonyms

    * (something serving as an expression of something else) sign, symbol * (atomic piece of data) symbol

    Derived terms

    * by the same token * by that token — by that reason * in token of — on account of; because of, as an indication of * tokenism * tokenization * token ring

    See also

    * (philosophy) particular, universal, type

    Adjective

    (en adjective)
  • Done as an indication or a pledge; perfunctory, minimal or merely symbolic.
  • He made a token tap on the brake pedal at the stop sign.
  • * 1927 , , Money and Monetary Policy in Early Times , page 393
  • If the as had been reduced to a token in 240 BC, it was now a little more token than before.
  • * 2000 , Cheris Kramarae, Dale Spender, Routledge International Encyclopedia of Women , Page 176
  • There are still many churches where the participation of women is token .
  • * 2008 , Adrian Blomfield, , Has Russia got a new Stalin? , March 31, 2008
  • Just to be on the safe side, the The Kremlin has also banned any of Putin’s serious critics from standing. Three unelectable misfits have been allowed to mount token challenges.
  • a minor attempt for appearance sake, or to minimally comply with a requirement
  • * he was hired as the company's token black
  • * ''the television show was primarily directed toward a negro audience, but it did have a few token whites as performers
  • Derived terms

    * tokenish * tokenistic * tokenless * tokenlike

    Verb

    (en verb)
  • To betoken, indicate, portend, designate, denote
  • * 1962' (quoting '''c. 1398 text), (Hans Kurath) & Sherman M. Kuhn, eds., ''(Middle English Dictionary) , Ann Arbor, Mich.: (University of Michigan Press), , page 1242:
  • dorr?&
  • 773;', '''d?r?''' adj. & n.
  • To betroth
  • (philosophy) To symbolize, instantiate
  • * {{quote-journal, 2008, date=August 27, Mikkel Gerken, Is There a Simple Argument for Higher-Order Representation Theories of Awareness Consciousness?, Erkenntnis, url=, doi=10.1007/s10670-008-9116-z, volume=69, issue=2, pages=
  • , passage=In which sense does ‘?p ~(p & ~p)’ cause the tokening of the belief in the subject? }}

    Derived terms

    * To betoken * To foretoken * To toke

    References

    (Webster 1913) * Century Dictionary and Cyclopedia ----